The Strategic Analysis Cycle Hand Book is an authoritative and practical guide to collecting, analyzing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today’s business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company’s business strategy.The handbook begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organize your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today’s digital and data-driven economy.