Analytic Briefing Guide

Randolph H. Pherson, Walt Voskian, and Roy A. Sullivan, Jr. 

February 2017

Analysts and managers in the government, the private sector, and non-profits are shifting the way they communicate, moving from a reliance on written narrative to a preference for oral presentations and digital displays. Briefing and digital presentations are powerful and increasingly important tools for imparting analysis. At the same time, care must be taken to prevent the erosion of critical thinking skills and their role in crafting a successful briefing. Learn the Four Traits of a Successful Briefer, The Effective Briefer’s Checklist, and other useful techniques in this guide crafted by longtime, expert practitioners.